Conventions of a rap music video

These are the conventions of a rap music video:

Casual clothing, nothing too characterised

Sections of direct contact with the camera

Artists spend a lot of time looking straight into the camera and breaking the 4^th wall as if they are having a conversation with the audience

Props regarding costume tend to be used, e.g. jewellery

Show a clear display of emotions- if the tone of the song is angry, the artist is likely to present this through their gestures and facial expressions

Strong editing cuts between concept and narrative (if the aim of the video is for the audience to try and distinguish between two different views)

Other artists tend to be featured in the video